The Fabric Formula: Transforming Hotels & Restaurants with Rothman

Moxy Hotel South Beach - Patio Restaurant (Fabrics + Upholstery by Rothman Associates)

In the world of hospitality design, every detail matters. From the grand entrance to the subtle touches in guest rooms, every element contributes to the overall guest experience. Among these details, fabric selection plays a crucial role in shaping the ambiance and functionality of hospitality spaces. At Rothman, we understand the significance of choosing the right textiles to create memorable and comfortable environments. Here’s a closer look at why fabric selection is so important in hospitality design and how Rothman can help you make the best choices.

Moxy Hotel South Beach - Lobby

Enhancing Aesthetic Appeal

The visual impact of a space is often the first impression guests have when they enter a hotel, restaurant, or resort. Fabrics contribute significantly to the overall aesthetic by adding color, texture, and pattern. Whether it’s the luxurious velvet drapes in a hotel lobby, the elegant upholstery in a fine dining restaurant, or the vibrant outdoor cushions by the pool, the right fabrics can transform a space from ordinary to extraordinary.

Moxy Hotel South Beach - Pool Upholstery by Rothman Associates

Key Considerations:

  • Color Coordination: Choose colors that complement the overall design scheme and evoke the desired mood, whether it’s calming neutrals for relaxation or bold hues for a lively atmosphere.

  • Pattern Play: Incorporate patterns to add visual interest and break up monotony. Geometric, floral, or abstract designs can make a statement and enhance the theme of the space.

  • Texture Variety: Mix different textures to create depth and richness. Combining smooth, rough, shiny, and matte fabrics can add complexity and sophistication to the design.

Moxy Hotel South Beach - Fabrics by Rothman Associates

Ensuring Durability and Maintenance

In hospitality settings, fabrics must withstand high traffic and frequent use. Durability and ease of maintenance are essential factors to consider when selecting textiles. Fabrics that are easy to clean and resistant to wear and tear can help maintain the pristine appearance of the space over time, ensuring a pleasant experience for guests and reducing maintenance costs for operators.

Erba Restaurant - Fabrics by Rothman Associates

Key Considerations:

  • Stain Resistance: Opt for fabrics treated to resist stains and spills, ideal for dining areas and lounges.

  • Abrasion Resistance: Choose materials with high abrasion resistance for furniture upholstery to ensure longevity in high-traffic areas.

  • Washability: Select fabrics that can be easily cleaned or washed, especially for items like bed linens and decorative pillows that require regular laundering.

Erba Restaurant - Wall decore and drapery by Rothman Associates

Enhancing Comfort and Functionality

Comfort is paramount in hospitality design. Guests expect a cozy and inviting environment where they can relax and feel at home. The right fabrics can significantly enhance comfort, whether through plush upholstery, soft bedding, or tactile drapery. Additionally, functional considerations such as acoustic properties and thermal regulation can be addressed through fabric choices.

Red Rooster Miami - Fabrics + Upholstery by Rothman Associates

Key Considerations:

  • Softness and Comfort: Use plush and soft fabrics for seating and bedding to provide a luxurious feel.

  • Acoustic Benefits: Select fabrics with sound-absorbing properties to reduce noise levels and create a more peaceful atmosphere.

  • Thermal Regulation: Consider fabrics that contribute to thermal comfort, such as breathable materials for warm climates or insulating fabrics for cooler areas.

Red Rooster Miami - Fabrics + Upholstery by Rothman Associates

Reflecting Brand Identity

Fabrics are a powerful tool for conveying a brand’s identity and values. The choice of textiles can communicate the ethos of the establishment, whether it’s modern and minimalist, classic and elegant, or bold and eclectic. Consistency in fabric selection across different areas of the property can reinforce brand recognition and create a cohesive guest experience.

Red Rooster Miami - Fabrics + Upholstery + Wall Coverings by Rothman Associates

Key Considerations:

  • Brand Colors: Incorporate the brand’s color palette into fabric selections to ensure a unified look.

  • Signature Patterns: Use custom patterns or unique designs that reflect the brand’s personality and stand out in the minds of guests.

  • Consistent Themes: Maintain a consistent theme through fabric choices in different areas, from the lobby to guest rooms and dining spaces.

Partnering with Rothman for Your Hospitality Fabric Needs

At Rothman, we specialize in providing high-quality fabrics that meet the unique demands of the hospitality industry. Our extensive collection includes a wide range of textiles designed to enhance aesthetics, ensure durability, and provide comfort. Our team of experts is here to assist you in selecting the perfect fabrics for your project, offering personalized advice and custom solutions to bring your vision to life.


Danielle Masseria

Our visionary Interior Curator, blends a passion for design with a global perspective. With a keen eye for trends and an extensive journey through fabric trade-shows worldwide, she crafts personalized narratives that turn spaces into stories.

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